The Business of Floristry
Are you dreaming of running your own floristry business? Have you mastered the practical side and are now thinking what now? Working in the floristry sector can be one of the most rewarding jobs, making money through working with nature, doing something creative and most importantly something that you love! In order to build a profitable and sustainable floristry business it is so important that students master not just the practical side, but you also need to be confident with the business building blocks.
With over twenty years in the floristry industry and running two businesses including a wedding flower business and now a flower school, Alicia has learnt all the different aspects that you need to master in order to run a small business.
At Flourish Sussex Flower School we run two types of business courses our One to One in person workshops and our Online Business Programme.
Our one to one workshops are the perfect opportunity for students to sit down with Alicia and get to grips with each component that you need to master in order to build yourself a profitable and sustainable business.
The day starts at 9.30am at Alicia’s home studio in Hurstpierpoint. Over tea, coffee and biscuits we sit down and discuss what your dream business would be.
We then start looking at the building blocks. Throughout the day we look through a series of modules and work through exercises on finding the core of your business and identifying your ideal client. Social media, with a recorded module by Lou Chudley from Sparks Social. We look at website designing and marketing. After lunch and a walk, we dive into pricing, looking at example of proposals, flower allocation and recipes. We finish off the day watching pre recorded modules by past student Grace of Made with Grace Floral Design to provide you with inspiration.
We finish the day with targets and book in a further one to one session over Zoom later on in the year. The day will conclude at 3.30pm.
This day is perfect for anyone who would like to be guided and supported by Alicia in person.
Our online business programme contains ten pre recorded modules which cover each of the fundamental building blocks you need to master in order to build a profitable and sustainable business.
Throughout the course we will teach you about finding your customer base, branding, website building, conquering Instagram, pricing & proposal writing, running through a flower auction, working with Canva, collaboration shoots and brand identity, building confidence and nourishing you to become a small business owner. Bonus modules interviews with two previous Flourish students, now running their own wedding flower businesses.
How the course works:
Once you have signed up to the course we will be in touch to secure your date. Two modules will be released each Tuesday for four weeks. If you have any questions Alicia is just an email away.
Start dates of course for our Online Business Programme 2026:
6th January
3rd February
3rd March
7th April
5th May
2nd June
7th July
What out students say….
‘I completed the business course last year at Flourish Sussex Flower School with Alicia. The modules were incredibly packed with content, covering everything from social media and marketing to styled shoots and building a strong website presence.
As always, Alicia was an amazing teacher-informative, open, generous with her knowledge, she didn’t hold anything back!
The course has helped enormously in growing my business. I’m so grateful for the experience and the confidence it’s given me in areas that I was previously lacking’.
Sam, Mama’s That Flower
Price:
Introductory Price for 2026 Online Business Programme: £390.00
One to One Business Workshop: £390.00
To book simply visit our workshop page by clicking here or to select a payment plan option contact Alicia today by clicking here.
